What’s our latest iPhone app? Ask the Hoff!

UPDATE – Ask The Hoff is now available in the App Store! You can find it here, or search for it by name in the iTunes store, or on your iPhone or iPod Touch. If you do buy it and use Hoff’s all powerful guidance to seek salvation, please help us out by rating the app on iTunes. Thanks! P

If you follow us on Twitter or Facebook you’ll already be aware of this, but today we finally submitted our latest iPhone app to Apple. It’s called Ask The Hoff and, unsurprisingly, features the TV legend David Hasselhoff.

It’s a really simple idea and we won’t pretend it’s anything but – you ask a question, shake your iPhone or iPod Touch, and The Hoff will provide the answer. Throw in a gospel choir recorded in Dallas (courtesy of Chris Stevens, Creative Director at TM Studios) and a clean comic-book styling, and the result is a fun, polished app that will launch in the App Store for just 59 pence.

Never Odd Or Even - Ask The Hoff - it's The Hoff! David Hasselhoff! King Hoff!

Unlike most celebrity-based apps which lift soundtracks from film and television without permission, the material is 100% Hoff and recorded exclusively for this app. We’ve worked very closely with the Hoff’s agents in Los Angeles – the benefit of doing things properly is we’re partners in this project with the man himself, so we feel we’re in a great position to take on the App Store charts.

It’s not a revolutionary app that’ll change the world (although as usual, Jon’s done a brilliant job of ensuring the app is smooth and robust) but it is fun. And I can say that hand on heart – we recently spent an evening in the Head of Steam in Newcastle asking the Hoff a series of increasingly filthy questions which proved thoroughly enjoyable. Or perhaps that was the pear cider.

Obviously we don’t want to count our chickens before they hatch – the approval process at Apple HQ is certainly not without its frustrations and idiosyncrasies – but hopefully within a fortnight you’ll be able to Ask the Hoff for yourself. P

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